Children's Launches Milagros Para Niños the Hospital's First-ever Latino Fundraising Initiative
May 27, 2009
Boston, Mass. -- Children's recently kicked off Milagros Para Niños (Miracles for Children), the hospital's first-ever fundraising campaign specifically aimed at the Latino community. This pioneering initiative aims to raise money and awareness to support Children's clinical care and research for its increasingly diverse patient population.
Throughout this summer, Children's will launch a series of creative fundraising initiatives including a two-day radiothon from July 31--August 2 with radio partner Power 800 AM, Power 92.1 FM and a telethon on November 14 with TV partner Entravision/Univision. During these live events, Children's will share compelling patient stories, health information, as well as participate in interviews to raise awareness regarding Children's critical role in pediatric health.
|(Left to right) Sandra Fenwick, President and COO, Nader Acevedo, Executive Director, Hispanic-American Chamber of Greater Boston, Inez Stewart, VP, Human Resources, Carola Cadley, Associate Vice President of Corporate Development and Marketing, and Andres Treviño, Development Specialist-Latino Markets|
The campaign will culminate with Children's serving as the first-ever charitable partner for the Comcast Latino Family Festival in Fenway Park, which will be hosted by El Mundo Newspaper and the Boston Red Sox on Sunday, August 2nd, from 12 p.m. to 7 p.m. To encourage attendees to donate to Children's, they will experience special video tributes of patient families on the Fenway Park Jumbotron as well as onstage presentations highlighting miracle stories about Children's life-saving care for kids from all over the world.
"The Latino community is very important for Children's and we are proud to serve all families in need of our services," said Sandra Fenwick, President and Chief Operating Officer. "Our partnership with the Comcast Latino Family Festival will allow us to share our expertise and health information with thousands of families. It will also encourage our community to support us with our life-saving work and world-changing research."
Event organizers expect more than 8,000 festival-goers to attend this summer celebration of Boston's Latino community. This year's event will feature a health and fitness pavilion, children's games and activities, and special live performances from top international recording artists Daddy Yankee and Victor Manuel. According to the 2000 U.S. Census, Latinos are the largest minority group in Massachusetts with more than half a million Latinos living in the Commonwealth. Of the 500,000 children that are seen at Children's every year, 20% or 100,000 are Latino. Sixty-five percent of the patients at Children's Martha Eliot Health Center in Jamaica Plain are Latino.
Development Specialist--Latino Markets
Children's Hospital Boston
Children's Hospital Boston is a leading source of life-saving treatments, groundbreaking research and compassionate care for children in New England and worldwide. In its annual "America's Best Hospitals" issue, U.S. News and World Report has rated Children's Hospital Boston one of the top two children's hospitals for 19 consecutive years. Children's Hospital Boston has the largest and most active research program at a children's medical center.