Children's Hospital Boston Launches First-ever Latino Fundraising Initiative Milagros Para Niños
July 29, 2009
Boston, Mass. -- Children's Hospital Boston is kicking off Milagros Para Niños (Miracles for Children), its first-ever Latino community fundraising campaign. This pioneering initiative, the first of its kind among New England hospitals, aims to raise money and awareness to support Children's clinical care and research for its increasingly diverse patient population.
According to the 2000 U.S. Census, Latinos are the largest minority group in Massachusetts with more than half a million Latinos living in the state. Of the 500,000 children that are seen at Children's every year, 20 percent are Latino. 65 percent of the patients at Children's Martha Eliot Health Center in Jamaica Plain are Latino.
Throughout the summer, Children's will partner with local media on fundraising events, including a two-day Milagros Para Niños Radiothon on July 31 and August 1 with radio partner Power 800 AM, Power 92.1 FM. The hospital will host the July 31 Radiothon in its Patient Entertainment Center. Canobie Lake Park is hosting Children's Hospital Boston Day on the second day of Radiothon.
Children's will also be the first-ever charitable partner for the Comcast Latino Family Festival, an event hosted by El Mundo Boston and the Boston Red Sox on Sunday, August 2nd at Fenway Park. More than 8,000 people will attend the event, featuring special live performances from top international recording artists Daddy Yankee and Victor Manuelle, a health and fitness pavilion, and kid's games and activities. Attendees will hear compelling miracle stories about Children's life-saving care for kids from all over the world on the Fenway Park Jumbotron and onstage presentations.
TV partner Entravision/Univision is hosting the Milagros Para Niños Telethon in November.
"The Latino community is very important for Children's and we are proud to serve all families in need of our services," said Sandra Fenwick, president and chief operating officer at Children's. "This campaign will allow us to share our expertise and health information with thousands of families. It will also encourage our community to support our life-saving care and world-changing research."
Children's has partnered on a PSA campaign with music artists and athletes, including Enrique Iglesias, Grammy-winning Spanish singer Alejandro Sanz, and Red Sox player David Ortiz. Visit www.childrenshospital.org/milagros for more information or to donate.
Julie Murphy, CXO Communication
Children's Hospital Boston is home to the world's largest research enterprise based at a pediatric medical center, where its discoveries have benefited both children and adults since 1869. More than 500 scientists, including eight members of the National Academy of Sciences, 11 members of the Institute of Medicine and 12 members of the Howard Hughes Medical Institute comprise Children's research community. Founded as a 20-bed hospital for children, Children's Hospital Boston today is a 397-bed comprehensive center for pediatric and adolescent health care grounded in the values of excellence in patient care and sensitivity to the complex needs and diversity of children and families. Children's also is the primary pediatric teaching affiliate of Harvard Medical School.www.childrenshospital.org/milagros.